What is an email newsletter?
An email newsletter is simply a digital newsletter published electronically. This newsletter is normally distributed to subscribers who opt-in to receive information from the business on a regular basis. Building a newsletter is a great way to keep in touch with clients and prospects.
What makes a good newsletter?
The key to a successful newsletter is to personalize it. You want people to feel that they are being communicated with and not just another email going into the inbox. Personalise the newsletter to your customer's interests and include information that they would appreciate. Personalize the newsletter with your company’s logo, include your company’s website address, and your business contact information. Share interesting information about your company and industry with your readers. Limit any promotional information to just a few points. Include interesting articles and facts that will interest your readers.
How to create a newsletter
Email newsletters can be created on your own, or you can sign up for a service such as News Hippo to take care of it for you. Your goal is to create an interesting and relevant publication your audience will enjoy and look forward to receiving. You can create a newsletter using a simple email template and a email distribution list of your customers. This can be time consuming depending on the size of your business. But overall, it can be a very rewarding investment of time.
The benefits of using a newsletter service
With a newsletter service, you can create a newsletter with little to no technical experience. You can create an email newsletter very easily. The service will then take care of the rest. Writing, formatting and distribution can take a lot of time. With a newsletter service, you can instead focus on other things in your business.
Setting up an email newsletter can be incredibly beneficial to your business. We hope this has helped and encouraged you to create one.